Humble Grape Fleet Street
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This March, Humble Grape launches Women in Wine: Smashing Grapes and the Patriarchy, a bold campaign running through summer that celebrates female winemakers and women-owned vineyards while confronting the industry's persistent gender imbalance. Though women make up around half of wine consumers, they account for as little as three to 12% of winery leadership in major regions. With a tongue-in-cheek promise of wines that are 'organic, biodynamic, with low intervention from men', the initiative shines a light on the women driving innovation and sustainability across the global wine scene.
Alongside curated Women in Wine flights, retail collections and tasting events, the campaign backs words with action: complimentary glasses of wine for women at the start of March, a 20% subsidy on upcoming WSET courses, and enhanced in-venue safety measures, including 'Ask for Angela' and complimentary period products.