What they say:
With brands such as Temple of Seitan and Club Mexicana, vegan and vegetarian junk food is the hottest term on London's lips at the moment. Another new player is jumping in the ring as Tate pop-up Pure Filth is set to open in a permanent site next year. The company is the brainchild of nutritionist Rosemary Ferguson and chef and TV presenter Gizzi Erskine and aims to highlight the meat-free movement. Dishes are expected to include the likes of a Pure Filth Burger (made using lentils, beans, quinoa, and umami paste) and their take on a happy meal and breakfast muffin.
What we say:
Burgers and happy meals without the guilt - where do we sign up? To Pure Filth, actually, as the brand put their spin on junk eating. Rather than using meat substitutes, the company aims to create delicious burgers and meals with vegetables and natural ingredients. Vegetarian with the aim of adding vegan options, Pure Filth has plates that have up to three vegetables in one sitting; think creations such as a carrot muffin, beetroot chocolate bran muffins and a seaweed miso dust.