This pop-up is a real feast for the senses.

In need of a little gin-spiration? This winter, Tanqueray will be dedicating an entire townhouse to innovative gin-based Christmas cocktails.

Running from the 6th - 14th December in Bloomsbury House, the pop-up will be made up of five unique spaces. This will include the Aura room to find out your unique flavour profile with an aura photographer, a library full of botanicals and a lounge bar where you can sip on classic gin cocktails. There will even be Magic Circle performers around the venue to keep you on your toes.

The most exciting part about all this? There’s a secret bar that analyses brain activity to create the ultimate personalised cocktail. A lucky few will receive a phone call with instructions to go to the hidden space, you’ll then be presented with vials of ingredients and gin experts will assess the reaction to each, before creating a bespoke mix based on the results.

Should you be in the mood for giving (‘tis the season) or just fancy treating yourself, there will be a gifting room with exclusive present packs and a dedicated team to wrap it all up before you head on your merry way.

The Tanqueray Townhouse can be found at Bloomsbury House, 2-3 Bloomsbury Square, London, WC1A 2RL from 6th - 14th December, with varying session times.