Head out with £45.33 in your wallet and make a pit stop for a kebab on the way home.
We all know Brits like to wind down with a drink at the pub after work. But for Millennials, otherwise known as ‘Generation Y’, when it comes to the perfect night out, a simple pint down the pub no longer cuts it.
New research by New Amsterdam Vodka today reveals the ingredients for the best night out, whichever town you’re in.
What makes for the perfect night out in London? New Amsterdam Spirits do the numbers.
Recipe for the Perfect Night Out:
Start at a local favourite pub or bar at 9.30pm that plays mainstream music with five friends. Take £45.33 in your wallet to spend on spirit and mixers in three different venues as the night goes on. On the way home, pick up a kebab for the ideal end to the night.
For nearly three quarters of today’s Millenials, having fun with their mates is the number one priority, significantly outweighing any budget restraints. Their key priorities on a night out are:
- Who they’re with (70%)
- How much it costs (46%)
- What music is playing (42%)
- The venue (36%)
- How local their night out is (29%)
The research was conducted to launch New Amsterdam Vodka’s Project It’s Your Town, a content series following Millennials in four party cities around the UK as they showcase their town, on their terms.
The study into these partying habits incorporates responses from over 850 Millennials across the UK and recent data from DesignMyNight. It was also revealed that:
- The drink of choice on a night out is a spirit and mixer (40%), closely followed by cocktails (37%) and shots or alcopops (33%)
- On average, Millennials have a ‘big night out’ twice a month, compared to the national average of three
- While a generous one in four Millennials claim they are first to buy a round on a night out (24%), purse strings are still pulled tight for the younger generation as one in six (16%) admit to avoiding buying a round altogether if they can
- By contrast, a flashy four per cent regularly spend over £100 on a night out
- Even with all the right elements in place, the tech generation is still attached to digital dating apps on a night out, with one in eight Millennials (12%) willing to ditch their friends for a Tinder date. Women are more than twice as likely to choose the Tinder match over their mates (11% vs. 5%)
- Whilst the kebab stands firm as the post-party grub of choice (41%), nearly one in five (18%) would still prefer to round off the evening at home with a piece of toast (11%) or leftovers (7%)
New Amsterdam Vodka is a new triple filtered and five times distilled premium vodka, imported from the US.
To view Project It’s Your Town, visit New Amsterdam Vodka’s Facebook page at www.facebook.com/NewAmsterdamUK
