A buzzing London attraction is in the works... can 2023 hurry up already?

In a move to excite beer fans everywhere, Diageo have designed an incredible addition to the Covent Garden scene. Say hi to Guinness at Old Brewer’s Yard.

Just a stone’s throw from Neal Street, the site wasn't picked by accident, and the clue to why is in the name. Beer was made in the area way back in 1722 and Old Brewer's Yard is considered a significantly important part of London’s heritage. But enough of the history lesson, you want to know about the future, right? Prepare for a 50,000 square foot behemoth promising brewery tours, dedicated community spaces, an open-fire kitchen, lush courtyard areas and even a 360-degree glass rooftop restaurant. It’s pledged to be fully carbon-neutral too.

…I know, it sounds immense. And it’s set to put Diageo back a hefty £73 million.

If you’re like us and have visited the iconic Storehouse in Dublin, you’ll know the Guinness tasting is next level. Sampling sessions are on the cards here too, featuring brand new and exclusive tipples alongside the classic stout on draught. And if that’s not enough? You can take the experience home with themed gifts like rare collaborations and items unique to Old Brewer’s Yard. Sláinte.

Guinness at Old Brewer’s Yard launches in Autumn 2023 and can be found at Shelton Street, London, WC2H 9PU. Seeking out the best stouty goodness? London’s Irish pubs are a safe bet, discover the best here.