With a plethora of "super clubs" closing in London, the West End had remained the stalwart for large, multi-roomed clubs. This continues with the launch of new club, Piccadilly Institute . With a large marketing campaign based around being both twisted and gorgeous, the team behind Piccadilly Institute claim to have created a new world with 6 completely different experiences from a mad scientists lab called Chamber, to a dark fantasy boudoir, called Noir.
As you ascend the entrance staircase up into this world of escapism you are greeted with a choice of different entrances to 6 different rooms with very distinctive personalities. I think the best way to review Piccadilly Institute is to talk you through each room...your first choices at the top of the stairs are Noir and Chamber
As the name suggests, Noir, is a dark room with black leather booths running down one wall and a small dancefloor in the middle. Decadent chandeliers hang from the ceiling. The Noir DJ was pumping out soulful tunes as the mood here is sexy and low key where you can chat and drink your luscious cocktails.
Chamber is a small bar with medical equipment adorning the furniture and periodical tables and medical diagrams adorning the wall. The drinks in here are equally as wacky with new technology that allows the cocktails to fizz, smoke and pop. The music in Chamber is more indie and urban and not too loud so another great bar to enjoy each others company and the fantastic concoctions.
In the middle of Noir is a staircase leading up to room 3, Fruitbox.
Fruitbox brings the outside in, with a leaf ceiling and plant and tree decorations. Linked to the outside is the fantastic view from Fruitbox, over Piccadilly Circus below. Drink sweet, fruity creations and relax, away from the revelry below.
So I am now back in the area between Noir and Chamber where you will find a coridoor leading off to Decadia.
Decadia is a 90s inspired room with nooks and crannies where you can sit and enjoy your drinks but the highlight of this room is a flashing dancefloor (very Saturday Night Fever) and a large video wall showing the music videos of the 90s tunes banging out of the sound system. Expect anything from Oasis to Britney to Samantha Mumba in Decadia. Re-live this decade of fantastic brit pop and international pop! You can even get your cocktails served in large rubik's cube here. It's quite a small room so expect to get up close and personal as I'm sure it will prove to be one of the most popular rooms.
Walk back down the corridoor and back to the area between Noir and Chamber and you will find a staircase leading further up into the Institute. At the top you come across another crossroads: To your right is the sprawling club area of Clinic and to your left is the entrance to Shrink.
Clinic is the main dance area with quite a large "standard" looking room with a lot of space to get your groove on - the sound system is certainly not shy here and you can expect to hear funky house, house and chart music. On either side of the dancefloor are smaller rooms where you can have a breather and a drink, even though the music is still piped out loudly. As it's the Clinic, you can get test tube shots and injection shots put straight into your mouth from the doctors and nurses patrolling the area.
Shrink is another bar to escape the hecticness as you ascend a staircase into the eaves of the whole building. It is very intimate up here and decked out like a hospital ward, insane asylum and professor's office. Sit on hospital beds or the psychiatrist chairs and enjoy high-end champagne cocktails and food.
So...there is a lot to take in, in Piccadilly Institute. What they have done here, they have done very well. The rooms are very well themed and it really does feel like an experience rather than going to a normal West End club. Here you can simply enjoy food or interesting cocktails and chat with mates or indeed dance all night in a banging club until 3am. Due to its location, you can expect the crowd to be mainly made up of tourists and out of towners visiting London for the weekend, looking to experience a London "super club". The innovative approach to the drinks that match their room's theme and all the different types of music you can find in one building, makes it suitable for pretty much anyone looking for a fun London night out.
A couple of doubts I have about this place is the lack of large dance areas and proportion of each room; Clinic is the only main large dancefloor and when Piccadilly Institute is full to the rafters I can imagine there will be too many people looking to let loose and have a good old dance for the space available. Also, I wonder how easy it will be to get into all the different rooms as they are quite small, so once again, when the Institute is full, I'm not sure how easy it will be to get one of the booths or tables in the themed rooms. Having said this, if you are planning to go to Piccadilly Institute I would recommend you indeed book a space in one of the rooms so you can have a base for the night and enjoy the quirky ambience - you can of course book areas and packages through us at designmynight by booking below.