Who can say no to free birthday beers at BrewDog?
Your birthday is the one day a year London actually rewards you for existing. From a free pint to a complimentary pasta pot, a free shower oil from Rituals and 25% off at Nike, there's a surprising amount up for grabs if you know where to look.
The catch? Most of these deals require you to sign up for a loyalty app or newsletter in advance. Some vouchers are sent out a week before your birthday, so don't leave it until the last minute. To help you get to drips with all the free stuff on offer, we've rounded up every confirmed, still-active freebie at bars, restaurants, cafes, beauty brands and shops across London - all verified for 2026.
Free Birthday Drinks at London Bars & Pubs 🍸
Let's start with the good stuff. These are the bars and pubs in London where you can get a free drink - or several - just for celebrating your birthday with them.
- BrewDog Waterloo - free birthday beers or Wonderland cocktails when you book for 4 or more
- All Bar One - free bottle of Freixenet Prosecco D.O.C.
- Nikki's Shoreditch - free birthday drink
Free Birthday Food at London Restaurants 🎉
Whether you're after a free main meal, a complimentary cocktail with dinner or a decent discount on the bill, these London restaurants all have something to offer on your birthday.
- PizzaLuxe - free bottomless brunch when booking with four friends
- TGI Fridays - free cocktail or mocktail for you and up to five friends, plus a free dessert
- Las Iguanas - one free main meal
- Beefeater Grill - one free main meal
- Pizza Express - free pizza, dessert or prosecco
- Bella Italia - £15 off your bill
- Cafe Rouge - one free main meal
- Zizzi - one free main meal
- Yo! Sushi - one third off your entire bill
- Barburrito - one free burrito
- Coco di Mama - one free pasta pot
- Taco Bell - free cinnamon twist or churros
- Kaspa's Desserts - one free milkshake or a slice of cake
- Burger King - one free Whopper or Plant-Based Whopper
Free Birthday Treats at London Cafes & Bakeries 🎂
A great way to start your birthday before the main event — grab a free pastry, cake or coffee from one of these London cafe and bakery chains.
- GAIL's Bakery - free sweet treat
- Costa Coffee - free cake slice or sweet treat
- Caffe Nero - free cake or sweet treat
- Ole & Steen - free cake
- Krispy Kreme - free doughnut of your choice
- Greggs - free sweet treat, plus free hot drink on sign-up
- Subway - free cookie, crisps or 6-inch sub depending on annual spend
- Hotel Chocolat - £5 birthday voucher
Free Birthday Beauty Gifts in London 🎁
Beauty brands are quietly some of the most generous when it comes to birthday freebies.
- Rituals - free full-size shower oil of your choice
- The Body Shop - £5 voucher to spend in-store or online
- Space NK - birthday gift added to order
- Sephora - 20% off everything, or free products at higher tier
- Cult Beauty - 15% off your entire order
- Superdrug - triple points on your birthday
- Boots - double points on your birthday
Birthday Shopping Discounts in London 🛍️
Not quite free, but these birthday discounts from fashion and lifestyle brands can add up to a serious saving - especially if you were already planning a treat purchase.
- Nike - 25% off your order
- H&M - 25% off one item
- Swarovski - 20% off
- New Look - 15% off
- ASOS - 10% off
- Oliver Bonas - £5 off
All offers verified as of February 2026. Deals are subject to change, always check the brand's website or app for the latest terms and conditions before your birthday.
