A true renaissance of gin has hit London in quite some fashion, with sales growing at 12% in pubs, bars and restaurants during 2012 - it seems people have a new found love for a spirit that used to dominate the streets of London. As people rediscover a passion for the juniper-based spirit, a new breed of bars that harken back to the classic "gin palaces‟ of the 19th Century are set to make a comeback to London bars. Whilst gin consumption has increased by 7% across Europe, the UK has seen the biggest growth.
To mark this tremendous revival, Tanqeuray Gin will be hosting its very own gin palace pop up on 27th & 28th March. The Tanqueray Gin Palace will be held at 13 Floral Street in Covent Garden and will be free for all to enter. Gin aficionados can ease into the Easter break by listening to live acoustic music whilst enjoying a range of innovative cocktails specially created by: Erik Lorincz, Head Bartender, The Savoy, London (also worked as a consultant on latest instalment of James Bond, Skyfall); Tristan Stephenson, Co-Owner, Purl, Worship Street Whistling Shop, London; Diego Cabrera, Head Bartender, Le Cabrera, Madrid. At the event, gin lovers will also be given the unique opportunity to experience gin tasting sessions led by Tom Nichol, theTanqueray Master Distiller.
London, traditionally seen as the spiritual home of gin, is leading this renaissance with a 13% rise in sales over the past year, fuelled by increased demand for classic cocktails such as the French Martini and of the Tom Collins. To toast the revival Tanqueray Gin is creating a modern take on the iconic London gin palace, where founder Charles Tanqueray was originally inspired in the 1830s. At this time gin palaces were centres of innovation, offering ground-breaking serves such as peppermint and sugary cordials. Inspired by this spirit of trial and innovation Charles Tanqueray travelled the world tasting and searching for the finest botanicals to create his world famous liquid.