Harry Potter Birthday Celebration Pop Up - London

Wizards, witches and Muggles, grab your wands and get ready to party - you’re invited to a special Harry Potter Birthday Celebration Pop Up!

In honour of the magical wizard’s birthday (which famously lands on 31st July), join us at a ticketed birthday themed celebration event taking place in central London, for one day only. 

The limited tickets are free and will be available on a first come, first served basis on Thursday 17th July 2025 from 11am, so you'll need to be quicker than a Quick Quotes Quill - all guests will require a ticket including children.

Don your finest wizarding finery and look forward to playing magical games, posing for spellbinding photo opportunities and taking home some fabulous goodies, and the best part? It’s completely free to attend!

What’s in store?

• Sign Harry’s Giant Birthday Card: Each guest can write in the card and leave a special birthday wish for Harry Potter!
• Guess How Many Hogwarts House Jellybeans Challenge: Use your powers of Divination to guess how many Hogwarts house colour themed jellybeans are in the jar and be in with a chance of winning a spectacular prize!
• Face Painting: Add a touch of magic to your day with a special Harry Potter themed face paint art.
• Photo Opportunities: Capture your magical moment in our special Harry’s Birthday Celebration photobooth and take away your photo. Guests will also have the chance to pose with a LEGO big build of Harry Potter himself!
• Harry Potter Cupcake Tasting: No birthday party is complete without cake, and these are truly spellbinding! Treat yourself to a full-sized cupcake courtesy of Lola’s Cupcakes, each topped with a whimsical wizarding icon like the Golden Snitch, Sorting Hat, Harry Potter logo, or a Chocolate Frog - while supplies last.
• Spellbinding Displays: Check out enchanting Harry Potter-themed products and displays from Bloomsbury, Jazwares, MGA, The Noble Collection, Rubies, Smyths and Spinmaster (please note that the product is for display purposes only and there will be no sales).
• Get up close and personal with costumes from the West End production of Harry Potter and the Cursed Child.
• Magical Prizes and Surprise Giveaways:  Prizes from the likes of LEGO, Harry Potter and the Cursed Child and more will be awarded throughout the day for creative costumes, guest participation, and more.
• Stamp Card Collection: Collect stamps on your special birthday-themed card as you explore the pop-up and activities. Complete your collection and claim a magical party favour to take home!

Whether you're a Gryffindor, Slytherin, Hufflepuff, or Ravenclaw, all are welcome to join in the fun.

Don't miss out on this enchanting one-day celebration, right in the heart of London!

Frequently Asked Questions

What is the Harry Potter Birthday Celebration?
The Harry Potter Birthday Celebration is a free to attend, pop-up event taking place in London for one day only. The celebration has been created to enable wizards, witches and muggles alike to come together and honour everyone’s favourite wizard – Harry Potter on his birthday!

Guests will experience enchanting displays, interactive activities, and have the opportunity to win prizes, play games and take home some special mementoes of the day. 

When is the Harry Potter Birthday Celebration?

The celebration event will take place in London for one day only on 31st July. Fans of the stories will recognise this date as Harry Potter’s birthday.

Where is it?
15 Bateman Street, London, W1D 3AQ - in the heart of Soho, London.

How do I get there?

Tottenham Court Road (Central/Northern Lines) and Leicester Square (Northern/Piccadilly Lines) are both a 5-minute walk away.

Is there a cost to visit?

No, Harry Potter’s Birthday celebration is completely free to visit. However, all guests (including children) will need to make sure they have a free, timed ticket to access the event.

What time does the event take place?
Doors to the public open at 10:00 AM and close at 6:00 PM.

Last entries will be admitted around 5:30 PM, depending on space availability.

How do I get a ticket?

Tickets are FREE but they are required for entry. All guests (including children) must have one. Tickets will be available two weeks before the event via DesignMyNight.

What does a ticket grant?

Each ticket grants you entry to the event pop-up during a one-hour time slot, plus all the activities contained within.

Will I receive a paper ticket?
Tickets will be sent electronically once you have secured them on DesignMyNight. Guests should bring their ticket, preferably on their phones, for paperless entry. Please note that tickets will be scanned on arrival.

When should I arrive?

Please arrive no earlier than 5 minutes before your allocated time slot.

Even with a ticket, guests should be aware that they may experience a short queue prior to their entry. Only around 40 people will be allowed inside at a time to ensure a fun experience for all.

How long will my visit last?

Guests should expect to enjoy their visit to this free celebration for around 20 minutes. This includes time to check out the displays, play games, get their face painted and participate in the photobooth, where they will get to take home their snaps as a memento.

What if I don't have a ticket? Can I still come?
We strongly encourage securing a ticket to guarantee entry, but a limited number of spaces will be available for walk-ins throughout the day.  For safety and to ensure a good experience for all, only 30 witches and wizards will be allowed to queue at any one time, and we ask guests to kindly note that walk-in entry is limited and not guaranteed.

What if tickets disappear before I can grab one?

This is a one-day-only, free celebration and tickets are limited. If you are not able to get your hands on one, keep an eye on the official Harry Potter channels to be in with a chance of winning tickets, as we will be running exclusive giveaways and competitions throughout July to give as many fans as possible the chance to join in with the celebrations.

What if I miss my time slot?
If you miss your ticketed time, we will do our best to accommodate you if space allows, but entry outside of the time specified on your free timed ticket cannot be guaranteed.

Please plan to arrive 5 minutes before your slot.

Will I still have to queue if I have a ticket?

To ensure a comfortable and safe experience, only around 40 guests will be inside the venue at once. To maintain this, there may be a short wait before you enter.

Are costumes encouraged?
Absolutely - prizes will be awarded for the best-dressed guests throughout the day so guests are warmly encouraged to attend in costume!

Can children attend?
Yes, little witches and wizards are welcome, however due to the setup and size of the venue, the event is not recommended for children under 5 years old.

Please note that all guests under 16 must also be accompanied by an adult, and children attending will also need their own ticket.

Are buggies/strollers allowed?
Due to limited space, strollers and buggies are not permitted.

Are bags allowed?

All guests will be required to have their bags checked by our friendly security team before entering the event. Due to spacing capacity inside, only small bags (A4 or smaller) will be allowed inside the venue.

●      No luggage, large backpacks, or bulky shopping bags will be permitted.

●      Arriving with oversized bags? One guest in your party may wait outside with them while the rest enjoy the magic, then swap so everyone gets a turn!

Can I take photos?
Absolutely - photography and videography is encouraged throughout the event and magical backdrops and items will be on display to make your photos even more spellbinding.

Be sure to share your memories using our official event hashtag for a chance to win extra magical prizes!

Is anything for sale during the day?

No Galleons, Sickles, or Knuts needed - all experiences, tastings, and giveaways are completely free. Though there will be product on display, this is for viewing purposes only and items at the celebration are not for sale.

Are vegan, gluten-free, or halal options available?
Yes, a limited selection of vegan, gluten-free, and halal options will be available. Options are while stocks last. Please note that while we aim to accommodate dietary needs, due to the nature of the event, we cannot guarantee that there will be no cross-contamination.

Is the venue accessible for guests with disabilities?
Yes, the venue is fully accessible.

If you have specific needs, please contact us in advance and make yourself known to staff on the day who will be happy to assist you.

Can I bring my owl, cat, or toad?

Only registered assistance animals will be permitted inside the venue.

What should I wear?
Dress in your most magical attire! House scarves, wizarding robes, party hats – it’s a birthday celebration after all, so please feel free to get creative. Please also note that extraordinary costumes may be rewarded with magical prizes throughout the day.

Who can I speak to if I have questions during the event?
Our friendly event staff will be around the venue and happy to assist you with any queries – look for the Harry Potter Staff wearing branded t-shirts.