London was immersed in cool Italian culture last year thanks to a house that held art and design within its very walls. Returning this year for another robust and tasty residency, the House of Peroni is catching contemporary crooners with its house of Italian fun. Heading on down to the launch party at its Lincoln's Inn Fields home, I discovered why this is one of the most talked about liquid locations in the city this summer. 

house of peroni london launch 2014

Designed by Andrea Morgante, the Concrete Bar rustled up cool cocktails and supreme concoctions.

Welcomed through an angular drinking terrace and into the lobby, it was already clear that House of Peroni is strictly out of its gruff East London element, boasting only the slick and sophisticated; and I don't just meant the punters. A central and winding staircase that specks off into alternative and individually designed rooms, you'll never see the same space twice. From a room toting Leonardoworx's interactive geometrical installation and three illuminated bars designed by Andrea Morgante, to a neon-clad room where Carnovsky's light reactive wallpaper reigned supreme, it was great to see that Italian design and culture is so bound by individuality. 

But it's not just the visual snippets that seemed to keep guests so entertained. From their bars rustling up a truly potent and punchy selection of Peroni Nastro Azzurro themed cocktails to their top floor restaurant boasting aroma orientated Italian dishes, the House of Peroni's European theme reigned delicious and supreme as guests fluidly made their way through this period space.

house of peroni launch 2014 blog

The monochrome 'Black and White Bar' is something of the 60s made serious.

But look, I'll be honest with you, while I wouldn't recommend The House of Peroni for you folks looking for a quick drink, I'd highly offer it up as an opportunity for those into art and Italian culture to get their peepers around a truly unique pop-up in London this summer.

The House of Peroni will be taking up residence at 64 Lincoln’s Inn Field, Holborn, London WC2A, 3JX all throughout the month of May. Open every day except for the 5th, 11th, 18th and 26th. No admission fee, strictly 18 and over.