To really experience something, you have to get inside it, right? That's why Magnum have launched their latest ice cream experience.
Helping you get to know each delicious flavour layer of the Magnum Double Gold Caramel Billionaire, Magnum have set up shop in Brick Lane's very cool Old Truman Brewery. With food artists Caroline Hobkinson and sound experts Unusual Ingredients to hand, Magnum are taking you on a journey to remember, as you navigate mega themed rooms in search of your 'Pleasure Profile'.
A Chocolate Chamber of Sound? They've got one of those.
A Biscuit Passage? They've got one of those.
A Caramel Bath? Yep, they've got one of those too.
Once you're done, you'll head to the Dipping Bar where personalised Magnums await. Using your own 'Pleasure Profile' results, you'll be guided on making the ultimate perfect Magnum for you, including a few off-piste ingredients such chilli flakes and nori sheets.
They had us at brain freeze.
The Magnum Pleasure Sensorium can be found at the Old Truman Brewery in Brick Lane. Tickets are just £10, which includes your own personalised Magnum. Buy yours here.