Reverend J W Simpson, London


A cosy cocktail bar with a quirky design Reverend JW Simpson offers an insight into the life of the former inhabitant. The namesake, the good Reverend, may have been permanently consigned to the depths of obscurity were it not for their enthusiastic builders. Having begun demolition of the basement they discovered an apartment and, after some investigation, they found reference to a Reverend JW Simpson of the Parish of Fitzrovia, who occupied the flat until 1986.

Reverend JW Simpson still retains the original room dividers, wall coverings, flooring and tiles, subtly exposing the former building's kitchen, bathroom, living room and bedroom. All around are signs and mementos of the former occupant and those at the bar, his self-proclaimed disciples, raise a glass to their namesake.


At Reverend JW Simpson they greatly enjoy their cocktails and put a great deal of care and love into creating an imaginative and varied menu.  The bar work with seasonal ingredients and can often be found foraging in their free time. They like discovering obscure and little known ingredients and spirits that have dwindled into oblivion or gone out of favour, such as mead, sherry and horchata.  They have endeavoured to include something to suit every palate and character, from those with adventurous natures to the traditionalists amongst you. If you don’t find what you’re looking for on the menu, just talk to one of the Reverend’s disciples who will be happy to match you with your perfect drink.


  • Happily Affordable ££
  • Taking Bookings
  • No Door Charge.
  • None


Day Open Close Notes
Monday 17:00 23:30 Private Hire Only.
Tuesday 17:00 23:30 Private Hire Only.
Wednesday 17:00 23:30
Thursday 17:00 23:30
Friday 17:00 0:30
Saturday 17:00 0:30
Sunday 17:00 23:00 Private Hire Only.



Reverend J W Simpson, London, 32, Goodge St, W1T 2QJ



Nearest Station

Goodge Street (Tube)

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