While his CV may include the likes of Smokehouse (who butcher their meat on site) and the founding of the meat-heavy temper restaurants, Neil Rankin is no one trick pony. His latest opening, Simplicity Burger, is doing away with animals altogether in a bid to bring the capital some of the tastiest vegan burgers going.
Opening on Brick Lane, Simplicity Burger is taking over the former site of Hopscotch and will offer diners a stripped-back menu of experimental patties and fries. Forget synthetic lab-grown burgers, however, as Rankin is directly challenging the likes of Beyond Meat and Impossible Burger by using vegetables to create his dishes. The celebrated chef aims to show that meat-free doesn't need to depend on big brands, by heading back to the 'hippy' days of veggie burgers and natural production methods - sounds like we're in safe hands.