Vodka bar chain, Revolution, is launching the unique calendar to celebrate its new online vodka-shop. Not only is this an innovative way to promote their shop but more importantly, all profits from the steamy calendar will go to charity. All the models in the calendar work for Revolution and have no experience in modeling.
The calendar was shot and styled by top London fashion photographer James Nader, who said of his masterpiece: These girls really know how to turn it on for the camera. I couldnt believe none of them were models. The results are fantastic and its for a great cause. Whod have thought vodka could be so sexy?
Carl Morris, Head of Sales and Marketing at Revolution, said: This calendar has been months in the planning and the results are amazing. All of the girls genuinely work at Revolution, so if you pop into one of our bars the chances are youll be served a drink by one of them! The shots look fantastic and its all for charity so what are you waiting for?
All proceeds of the calendar are going to The Factory Foundation - Established in 2003 the Foundation aims to provide free music workshops for disadvantaged children and young people. The idea is to show young people that you don't have to be privileged to get a career in music and how it can have such positive life effects.
Revolution was founded in 1996 in Manchester and now has 62 venues across the country. The unique bar group offers 30 different flavour vodka infusions, all created in Revolutions own Vodka Factory in Manchester. It was named as among the Sunday Times Best Places to work and Most Fun places to work, 2010 - I wonder why...!