What they say:

From the birth of little Beak Street Bacaro, Polpo, Russell Norman and Richard Beatty were onto a sure fire winner. Now, following three further variants on the theme - Polpo, Polpetto above The French House, the more casual da Polpo and Spuntino in Rupert Street - will open fifth instalment, Mishkins next month, set in the heart of Covent Garden. Norman, along with group head chef Tom Oldroyd, has developed a menu of Jewish comfort classics such as Brick Lane salt beef on soda bread, a classic Ruben sandwich on rye, oxtail cholent alongside their own twists on familiar dishes such as cod cheek popcorn and house-smoked beef brisket hash and eggs.

The cocktail list will feature classic drinks from the 1930s and 1940s and this time it'€™s gin not martini that'€™s getting pride of place in the bar which will stock a huge range of gins including many London distilled varieties. Norman always makes a point of personally sourcing conversation piece interiors for all his venues and Art Deco-inspired pieces at Mishkin’s hail from buildings around the country and include a lovingly restored copper and mahogany sound booth from the BBC Television Centre in White City.

There will be 40 seats in total and a  mix of leather booths as well as bar seating€“ and for those who prefer to plan ahead rather than chancing the habitual Norman no reservations policy queue, Mishkin€™s will take bookings as well. Something tells us that this will be a touch more exclusive than your average deli.