Located on the historic Colombia Road, within stone's throw of the flower market, Birdcage couldn't be a better setting for a rejuvenated drinking lounge. Intent on salvaging the pub to its former glory, the aim is to restore the building to its historic majesty with bags of character thrown in…
Launch Party @ The Birdcage
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- Birdcage
Description
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VIP Party and Networking
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Tickets from free
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Bethnal Green
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Background Music and Live Music
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Over 18
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Fri, 15th May 2026 @ 18:00 - 20:00
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18:00 - 20:00
🍸 Birdcage Launch Party – East London Opening Night
You’re invited to the launch of Birdcage, your new East London local built for good nights and easy days.
Join us on Friday 15th May from 6pm as we open the doors for the first time. Music, some drinks on us, and a room full of people you’ll probably want to stay out with.
Set across a buzzing ground floor bar and a brand new upstairs space for private parties and group bookings, Birdcage is made for everything from after-work drinks and birthdays to late ones that weren’t planned.
This is your first look.
Good to know:
- No reserved seating
- Photographer & videographer will be capturing the
night
Whether you’re local, work nearby, or just looking for your next go-to in East London, this is where it starts.
Offers
Promotions
Tickets/Times
| Ticket | Event time | Cost |
|---|---|---|
| ENTRY | 18:00 - 20:00 | Free admission |
Location
Address
Online Event
Area
Bethnal Green
Getting there
Menus
Organiser
Urban Pubs & Bars Ltd
Urban Pubs & Bars has continued its strong momentum into 2026, building on a sustained period of growth to further strengthen its position as London’s leading independent pub operator. Founded in 2014 by Nick Pring and Malc Heap, the business has expanded rapidly through a combination of acquisitions, refurbishments and new openings, with its estate now standing at around 66 venues across the capital.
Following the acquisition of four Albion & East venues in late 2025 - Teatro Hall, Canova Hall, Botanica Hall and Serata Hall - Urban accelerated its expansion again in January 2026 with the addition of five more London sites: The Prince Regent in Herne Hill, The Roebuck and The Steam Packet in Chiswick, The Queens in Crouch End and Coco Momo in Kensington. Shortly afterwards, the group also acquired The Birdcage in East London, marking its sixth acquisition of the year.
The group’s growth has been underpinned by strong trading. Industry reporting in January said Urban had delivered like-for-like sales growth of 14.5% in December, alongside a 40% increase in total covers, with annual sales now exceeding £100m.
Urban Pubs & Bars remains focused on preserving the individuality of each venue while investing in high-quality food and drink, considered design and neighbourhood-led hospitality. That approach continues to shape a portfolio spanning landmark London pubs, bars and restaurants, from long-established community locals to high-energy city venues and destination dining sites.
With continued investment, a proven acquisition strategy and confidence in the resilience of London hospitality, Urban Pubs & Bars is well positioned for further growth throughout 2026.
About Urban Pubs & Bars
Urban Pubs & Bars was founded in 2014 by Nick Pring and Malc Heap and has grown into one of London’s most prominent hospitality operators, with an estate of around 66 pubs, bars and restaurants across the capital. The company has expanded through a mix of individual site acquisitions, portfolio deals, refurbishments and new openings, while maintaining a neighbourhood-led, premium hospitality model.
The company was ranked 28th in the Sunday Times Virgin Atlantic Fast Track 100 in 2018. It won Best Managed Pub Company - 2-50 Sites at the Publican Awards in 2020 and again in 2023, and was named Best Food-led Pub Company at the R200 Awards in 2021. In 2026, Urban Pubs & Bars was shortlisted for Best Managed Pub Company (51+ sites) at the Publican Awards, while also being named a finalist in the MCA Hospitality Awards’ Best Pub Group category. Chris Hill was also shortlisted for Leader of the Year at the MCA Hospitality Awards 2026.
Venue
T&Cs
Launch Party Terms & Conditions:
- Our Launch Party is a dress rehearsal for our team. It’s an opportunity for us to fine-tune our service and operations ahead of our official public opening.
- Please be aware that Entry Tickets do not guarantee a table reservation. Seating is first-come, first-served, so feel free to grab any available table on the day!
- From 17:00 onwards, a professional photographer and videographer will be present at the venue, capturing content throughout the evening. Photos and videos may include live entertainment, the vibrant atmosphere, and guests enjoying themselves. By attending, you consent to potentially being included in this content, which may be used for promotional purposes.
1. The ticket holder voluntarily assumes all risks and danger incidental to the event for which the ticket is issued, whether occurring prior, during or after the event. The ticket holder voluntarily agrees that the management, venue, event participants, DesignMyNight (WFL Media Ltd) and all of their respective agents, officers, directors, owners and employers are expressly released by the ticket holder from any claims arising from such causes.
2. Tickets are issued subject to the rules and regulations of the venue.
3. Please check your tickets, as mistakes cannot always be rectified.
4. Occasionally, events are cancelled or postponed by the promoter, team, performer or venue for a variety of reasons. If the event is cancelled, please contact us for information on receiving a refund from the responsible party. If the event was moved or rescheduled, the venue or promoter may set refund limitations. It is your responsibility to ascertain the date and time of any rearranged event.
5. The venue reserves the right to refuse admission and may on occasion have to conduct security searches to ensure the safety of the patrons.
6. Every effort to admit latecomers will be made at a suitable break in the event, but admission cannot always be guaranteed.
7. We regret that tickets cannot be exchanged or refunded after purchase.
8. Tickets are sold subject to the venue or promoter's right to alter or vary the programme due to events or circumstances beyond its control without being obliged to refund monies or exchange tickets.
9. If this ticket is re-sold or transferred for profit or commercial gain by anyone other than the promoter, venue management, DesignMyNight or one of their authorised sub-agents, it will become voidable and the holder may be
refused entry to or ejected from the venue.
10. The venue may operate a No Smoking Policy.
11. The promoter, venue management and DesignMyNight accept no responsibility for any personal property.
12. The event listed on the purchased ticket is strictly for ticket holders who are over 18 years of age. Identification may be required.
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