Twist Museum

Twist Museum, located on Oxford Street in central London, is an immersive and interactive space dedicated to exploring the science and art of perception. Opened in 2022, the museum’s name - an acronym for “The Way I See Things” - reflects its mission to challenge and celebrate the uniqueness of human perception.

The interior is a vibrant, mind-bending playground of over 80 exhibits, including optical illusion rooms, sensory experiments, and interactive installations designed in collaboration with artists, neuroscientists, and philosophers. Each zone invites visitors to question their understanding of reality through light, sound, space, and motion.

Its design encourages both education and entertainment, making it a popular destination for families, school groups, and curious minds of all ages. With all exhibits on a single, wheelchair-accessible level, and a central location just steps from Oxford Circus, Twist Museum is as inclusive as it is thought-provoking. Whether you're navigating an endless corridor or seeing colours that don’t exist, the experience promises to leave you questioning what’s real - and what’s just a twist of perception.