Simmons Euston Square is the 9th Simmons venue based in Central London, Euston Square. The quirky and brightly coloured bar is close to many of the universities including UCL and the University College Hospital, as well as being stumbling distance from Euston Train Station.

Formerly Jeremy Bentham, Simmons have taken the historic pub spot and added their neon and kitsch touch to it, expect psychedelic wall paper, neon signs and lots of vintage-style furniture. On the first floor, there is a function room available for private hire. The function room comes with Karaoke and a photobooth, as well as a private bar and ability to play your own music. The Karaoke can be hired also just as a karaoke booking.

The spot serves the usual tipples, from teapot cocktails which include Sex with a Teapot (vodka, peach schnapps, peach puree, orange juice, cranberry juice) through to more classic concoctions such as a Mojito. Most importantly, the venue has Simmons' famous five-hour happy hour which includes bottles of beer for £2.50 and 2 cocktails for £10.

The Simmons Bar group has continued to grow with a total 25 sites across London.