Reverend JW Simpson

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Reverend JW Simpson photo Reverend JW Simpson photo Reverend JW Simpson photo Reverend JW Simpson photo Reverend JW Simpson photo Reverend JW Simpson photo Reverend JW Simpson photo Reverend JW Simpson photo Reverend JW Simpson photo Reverend JW Simpson photo Reverend JW Simpson photo Reverend JW Simpson photo Reverend JW Simpson photo Reverend JW Simpson photo

Description

A cosy cocktail bar with a quirky design Reverend JW Simpson offers an insight into the life of the former inhabitant. The namesake, the good Reverend, may have been permanently consigned to the depths of obscurity were it not for their enthusiastic builders. Having begun demolition of the basement they discovered an apartment and, after some investigation, they found reference to a Reverend JW Simpson of the Parish of Fitzrovia, who occupied the flat until 1986.

Reverend JW Simpson still retains the original room dividers, wall coverings, flooring and tiles, subtly exposing the former building's kitchen, bathroom, living room and bedroom. All around are signs and mementos of the former occupant and those at the bar, his self-proclaimed disciples, raise a glass to their namesake.

Cocktails

At Reverend JW Simpson they greatly enjoy their cocktails and put a great deal of care and love into creating an imaginative and varied menu.  The bar work with seasonal ingredients and can often be found foraging in their free time. They like discovering obscure and little known ingredients and spirits that have dwindled into oblivion or gone out of favour, such as mead, sherry and horchata.  They have endeavoured to include something to suit every palate and character, from those with adventurous natures to the traditionalists amongst you. If you don’t find what you’re looking for on the menu, just talk to one of the Reverend’s disciples who will be happy to match you with your perfect drink.

Info

No Door Charge.
No queues normally
Happily Affordable ££
Fitzrovia
Over 18
None

Hours

Day Open Close Notes
17:00 23:30
17:00 23:30
17:00 23:30
17:00 23:30
17:00 00:30
17:00 00:30
- - Private Hire Only

Location

Reverend JW Simpson
32 Goodge Street, Fitzrovia, London, W1T 2QT

Area:
Central London

Nearest station:
Goodge Street (Tube)
View on Citymapper
View on Google Maps

Menus

Drink Prices Price
Bottle of Lager (330ml) £5.00
Cocktail £10.00
Spirit and Mixer (50ml double shot and mixer) £8.00
Glass of Wine (175ml measure Large ) £6.00
Bottle of House Wine £30.00
Bottle of Champagne £55.00

Menus



This venue serves Bar Snacks food.

A word from the chef:
Complientary nibbles will be handed round for visitors in the evenings.

Our Review

Reverend JW Simpson Fitzrovia - London Cocktail Bar Review

Reverend JW Simpson Fitzrovia - London Cocktail Bar Review

Anyone will tell you, I’m a sucker for a secret door. I don’t care where it’s going or where it is, just show me a secret door and I’m a happy guy. With that in mind, can you imagine how pleased I was to wander past the super...

Read our full Reverend JW Simpson Fitzrovia - London Cocktail Bar Review review

(102 reviews) Show all Show fewer



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We were put on a tiny table, it was freezing cold. For somewhere with £15 cocktails this place really needs to provide a better experience. visited Reverend JW Simpson on 12 Dec 2017
13 Dec 2017 by
1

Visited on Friday evening, the service and drinks were great as usual but there was no Friday night vibe and the music was way too quiet. Didn't feel very festive!
11 Dec 2017 by
3

Far less good then previous occasions. Despite having booked you sat us at the bar and we were interrupted about every thirty seconds as drinks were passed. The drinks have shrunk since I was last with you. visited Reverend JW Simpson on 07 Dec 2017
08 Dec 2017 by
3

Lovely, friendly staff. Relaxed vibe. Great area set aside for our group. Pleased that cocktails were strong enough - no skimping on alcohol takes place here! Laura visited Reverend JW Simpson on 07 Dec 2017
08 Dec 2017 by
5

Amazing staff, quick service, great cocktails and banging playlist!!
04 Dec 2017 by
5

Great place, friendly and competent staff, good drinks. Highly recommend. visited Reverend JW Simpson on 02 Dec 2017
03 Dec 2017 by
5

There are not enough stars on this review to do justice to the splendid evening we had. Everything excelled our expectations, from the staff to the venue - want to keep this place a secret but want everyone to enjoy this gem Sam visited Reverend JW Simpson on 23 Nov 2017
24 Nov 2017 by
5

Great underground bar. I was able to book a table for 10 with no minimum spend/advance deposit. Inside we had a spacious area, great music, friendly service and delicious drinks. I'll definitely go back. visited Reverend JW Simpson on 21 Nov 2017
22 Nov 2017 by
5

Great atmosphere & drinks. The perfect place to relax and meet. visited Reverend JW Simpson on 17 Nov 2017
20 Nov 2017 by
5

Great staff and delicious drinks. visited Reverend JW Simpson on 18 Nov 2017
19 Nov 2017 by
5

The venue is small and cosy. The cocktails we tried were excellent, potent and flavourful. The staff were very helpful and chatty too. Sara visited Reverend JW Simpson on 18 Nov 2017
19 Nov 2017 by
5

We just had one round of cocktails before dinner but the cocktails were delicious and the staff we welcoming and attentive. We'll be back soon! visited Reverend JW Simpson on 13 Nov 2017
14 Nov 2017 by
5

Absolutely fantastic evening, top customer service from the entire team and such a lovely atmosphere all around! Perfect place for classy yet informal birthday drinks, and I have had so many comments on what a wonderful place and night it was. Therese visited Reverend JW Simpson on 11 Nov 2017
13 Nov 2017 by
5

Amazing cocktails, brilliant service and a cool, chic vibe. Definitely will visit again. Thank you! visited Reverend JW Simpson on 11 Nov 2017
12 Nov 2017 by
5

Quite good, service was pretty absent apart from water refills which made things a bit confusing/awkward... visited Reverend JW Simpson on 09 Nov 2017
10 Nov 2017 by
4

Amazingly helpful staff, very attentive and friendly. There were a lot of us and they kept us very hydrated throughout the night. visited Reverend JW Simpson on 03 Nov 2017
04 Nov 2017 by
5

I had an awesome night with friends in the lounge at the back - the service was great, drinks were delicious and the setting was better than anticipated! I'd highly recommend this bar! visited Reverend JW Simpson on 27 Oct 2017
31 Oct 2017 by
5

Very cool speakeasy with fun staff Peter visited Reverend JW Simpson on 28 Oct 2017
29 Oct 2017 by
5

Very cosy atmosphere and good music. The drinks were really good and the waiters extremely friendly. A real pleasure visited Reverend JW Simpson on 28 Oct 2017
29 Oct 2017 by
5

My boyfriend and I came here for a couple of drinks. Very nice bar - friendly staff, yummy drinks, great music and relaxed atmosphere. Also pretty good value compared with many other cocktail bars in London. visited Reverend JW Simpson on 27 Oct 2017
28 Oct 2017 by
5

bartenders were attentive, creative, good service visited Reverend JW Simpson on 24 Oct 2017
25 Oct 2017 by
5

Cosy cocktail bar - perfect place to escape with winter approaching.
24 Oct 2017 by
5

We was treated to a cocktail making session as a present. Kelley was a great host and teacher! We made cocktails we had never had before or even heard of. So with the help of K we learnt as we drunk. Would recommend to anyone who wants a good time in a quirky venue.
23 Oct 2017 by
5

Really nice place and lovely people who work there. Kelly was great fun ! Thanks guys for a great bday experience x visited Reverend JW Simpson on 13 Oct 2017
21 Oct 2017 by
5

Awesome venue! Great date spot! visited Reverend JW Simpson on 18 Oct 2017
19 Oct 2017 by
5

The website is far more appealing then actual venue. Unfortunately the bar ares strongly smelled of paint stripper when we visited. The bar does try to squeeze in as many as possible.. the tables are small - two galsses and the obligatory table candle results in a full table . With shared sofas - no privacy either. Basically - its not a place to enjoy a drink and relax. As for the cocktails menu - with only two cocktails below £10., it doesnt give much choice. We tried the Glenfeddich cocktail.. lets just say that we felt cheated in terms of quantity over price. As a result - we left after one drink and went to the pub next door for a better space and time and more affordable cocktails. visited Reverend JW Simpson on 13 Oct 2017
16 Oct 2017 by
3

Perfect for a date night. Staff were attentive, cocktails were delicious, ambience was lovely! 5* Suraiya visited Reverend JW Simpson on 14 Oct 2017
15 Oct 2017 by
5

Superb service, lovely cocktails, great value. Thank you for a really good evening! visited Reverend JW Simpson on 12 Oct 2017
13 Oct 2017 by
5

Never disappointed by the inventive cocktails and super staff! visited Reverend JW Simpson on 11 Oct 2017
12 Oct 2017 by
5

Great service, booking and at the table. Cocktails tasted good but were tiny - my Rambling On barely rambled halfway up the glass. Seats designed for visited Reverend JW Simpson on 11 Oct 2017
12 Oct 2017 by
4

thank you from us all at Crystal Palace Park Theatre xxx visited Reverend JW Simpson on 26 Sep 2017
27 Sep 2017 by
5

Lovely drinks! Very attentive staff. Had a wonderful time visited Reverend JW Simpson on 22 Sep 2017
25 Sep 2017 by
5

Absolutely amazing!! It's my fav bar in london. Took some friends there last night and they have a great time. Enjoyed their drinks 🍹. There's one thing I should mention is that the glass which was used to serve Old Fashioned wasn't quick alright. The ice ball keeps hitting your nose whiling drinking it - weird right ?! But apart of it JW Simpson is the best !!! visited Reverend JW Simpson on 22 Sep 2017
23 Sep 2017 by
5

Lovely cocktails and great atmosphere. Not too packed or noisy! I left my umbrella behind and one of the bartenders came running down the street after me to return it - can't get better customer service than that! Mina visited Reverend JW Simpson on 21 Sep 2017
22 Sep 2017 by
5

Lovely cocktails, cute bar perfect for pre drinks with a group of friends or just a date night Nathalie visited Reverend JW Simpson on 16 Sep 2017
18 Sep 2017 by
5

Very nice, enjoyed the free-pouring of water all night. visited Reverend JW Simpson on 09 Sep 2017
10 Sep 2017 by
5

A group of 10 went and had a brilliant night. Great ambience and really unique drinks. Very good service! visited Reverend JW Simpson on 09 Sep 2017
10 Sep 2017 by
5

Great venue, great service, great cocktails = lots of fun. Will keep coming back visited Reverend JW Simpson on 02 Sep 2017
03 Sep 2017 by
5

Very good cocktails and amazing staff. visited Reverend JW Simpson on 01 Sep 2017
02 Sep 2017 by
5

Nice place and good vibes! Well located, I definitely recommend it visited Reverend JW Simpson on 30 Aug 2017
31 Aug 2017 by
4

I booked an area for my birthday. The venue is stylish, the drinks great, and the staff even better! Thanks for all you did. visited Reverend JW Simpson on 25 Aug 2017
28 Aug 2017 by
5

A quirky place or is it shabby chic? Whichever it is, a nice evening was had. Table service was great and very impressed with the cocktails. Albeit a bit on the pricey side they tasted great and were made very quickly. Would visit again visited Reverend JW Simpson on 23 Aug 2017
24 Aug 2017 by
4

Our favourite place in London. Xxx visited Reverend JW Simpson on 18 Aug 2017
20 Aug 2017 by
5

Staff were engaging and very friendly. I like rum, they took their time to explain all flavours. I ended consuming loads of different rums. I had a great time! Very cosy venue to add. John-Baspint visited Reverend JW Simpson on 22 Jul 2017
28 Jul 2017 by
5

A germ Lovely venue, delicious drinks; if you are stuck with the menu, you can ask for one to be made up for you. Staff were great and looked after us . I will definitely visit again. Mo visited Reverend JW Simpson on 22 Jul 2017
28 Jul 2017 by
5

Great atmosphere, fantastic setting and friendly staff. This place is quirky hidden gem. visited Reverend JW Simpson on 27 Jul 2017
28 Jul 2017 by
5

Reverends has become our go-to spot for a good night out and we'll make up any excuse to visit Revs. The atmosphere is fantastic (the music is always On.Point.), the drinks are amazing and the seasonal menu changes means we often have new things to try and never get bored of having to order the same thing, and nothing beats the fantastic staff. They're all absolute stars here. It's not a particularly large place so booking ahead, particularly Thurs-Sat, is probably a good idea. We'll definitely be back soon. visited Reverend JW Simpson on 15 Jul 2017
16 Jul 2017 by
5

Cool vibe, great cocktails, helpful staff. Was hoping for Happy Hour, but there wasn't one. Alexander visited Reverend JW Simpson on 05 Jul 2017
06 Jul 2017 by
4

Fantastic and friendly staff make the venue, add this to the great drinks and it's a perfect place for drinks visited Reverend JW Simpson on 09 Jun 2017
10 Jun 2017 by
5

Staff were rude, used to enjoy this place, I will not be going back again visited Reverend JW Simpson on 03 Jun 2017
04 Jun 2017 by
1

Great place. No need to shout, it is both lively and quiet. The drinks were good, service was friendly and the atmosphere very cosy. visited Reverend JW Simpson on 31 May 2017
01 Jun 2017 by
5

Lovely time, great staff, delicious drinks! visited Reverend JW Simpson on 26 May 2017
30 May 2017 by
5

Great staff. Great selection of drinks. Fab vibe. visited Reverend JW Simpson on 19 May 2017
20 May 2017 by
5

Great host, good vibe and lovely drinks. visited Reverend JW Simpson on 13 May 2017
20 May 2017 by
5

Very nice cocktails on the new menu and the staff was very friendly. They even gave us some free fennel seed gin shots, Tasty!!! visited Reverend JW Simpson on 19 May 2017
20 May 2017 by
5

Great atmosphere for a birthday with an amazing staff and awesome cocktails! visited Reverend JW Simpson on 12 May 2017
19 May 2017 by
4

Very good cocktails, attentive but relaxed service. Good atmosphere. Music slightly loud but not too jarring. visited Reverend JW Simpson on 05 May 2017
08 May 2017 by
5

One of my favourite spots in London! Xx visited Reverend JW Simpson on 05 May 2017
06 May 2017 by
5

Great cocktails and welcoming atmosphere visited Reverend JW Simpson on 29 Apr 2017
30 Apr 2017 by
5

Excellent. Great ambiance, friendly service, very reasonably priced and they do a fantastic Brandy Alexander. We'll be visiting again. visited Reverend JW Simpson on 29 Apr 2017
30 Apr 2017 by
5

A little gem; cosy seating, good & not too loud music, friendly and polite staff and quality drinks. Will definitely visit again. visited Reverend JW Simpson on 27 Apr 2017
28 Apr 2017 by
5

Fantastic evening @ Rev. JW Simpson. Staff were incredibly friendly, attentive (without being intrusive) and the cocktails were innovative and perfectly crafted. We'll be back again soon, absolutely loved it. visited Reverend JW Simpson on 22 Apr 2017
24 Apr 2017 by
5

Really awesome place! Rio Grande Cocktails were amazing. The atmosphere was chilled and sophisticated! No super loud music, well lit and really stylish and comfortable seating areas. Definitely recommend. David visited Reverend JW Simpson on 22 Apr 2017
24 Apr 2017 by
5

I love this bar..like Shoreditch meets Central..an unfinished feel without looking pastiche or too try-hard. And great cocktails and service. :) visited Reverend JW Simpson on 19 Apr 2017
20 Apr 2017 by
5

As always, wonderful cocktails, eclectic ambience and super delightful staff. Going again soon. visited Reverend JW Simpson on 11 Apr 2017
12 Apr 2017 by
5

This is my absolute favourite bar in London! The service is impeccable, the staff super friendly and clearly really have so much passion for what they do, and the cocktails are divine with really unusual ingredients and flavours. I cannot recommend the Reverend more!
12 Apr 2017 by
5

Just perfect for what I was looking for. Cocktail place with a bit of privacy and good music. thanks visited Reverend JW Simpson on 01 Apr 2017
07 Apr 2017 by
5

Great atmosphere, amazing cocktails. They made me an unreal Sazerac, highly recommended! frombauer visited Reverend JW Simpson on 23 Mar 2017
26 Mar 2017 by
5

Really quirky venue with excellent, friendly staff. visited Reverend JW Simpson on 25 Mar 2017
26 Mar 2017 by
4

fantastic cosy bar with great service. Cocktails are really interesting and imaginative, but they'll make you any classics you want if you don't find what you're looking for on the menu. A definite favourite. visited Reverend JW Simpson on 23 Mar 2017
24 Mar 2017 by
5

Love this bar. Good vibe, cosy, great cocktails and comfortable seating visited Reverend JW Simpson on 23 Mar 2017
24 Mar 2017 by
5

Fun, quirky bar. Perfect for large groups and also really nice if you're looking for a place where you can actually speak and aren't screaming over unnecessarily loud music. Cocktails are nice, but I'm not sure if they live up to the hype. Bar staff are incredibly friendly and helpful although somewhat slow once the bar fills up. I'd recommend for a date night, but not somewhere I'd frequent. visited Reverend JW Simpson on 18 Mar 2017
19 Mar 2017 by
4

I love this place and will keep coming back. Delicious cocktails, attentive, friendly staff who are always happy to help and their recommendations are always on point. They go out of their way to help customers out. The atmosphere is cosy, not pretentious but still classy, it's the perfect place for both a casual friend's night out as well as a date or a business party. The cocktails on their menu are all amazing, ranging from simple to more eclectic - everyone can find the one for them. They make off-menu drinks as well. The music is lovely, I loved the funky disco vibe. This is what a bar should be like!
16 Mar 2017 by
5

really nice staff, quick service, drinks tasted great, music not too loud so can hear self talk! visited Reverend JW Simpson on 11 Mar 2017
13 Mar 2017 by
5

Great tunes and cocktails, hidden gem visited Reverend JW Simpson on 11 Mar 2017
12 Mar 2017 by
5

Cool place, and really quirky, but rather tainted by a party of 40 that totally took over the main bar. And the 'background' music in his bedroom didn't help! But thank heavens for somewhere different and interesting. Really good staff too (if they hadn't been monopolised by the pissed 40!) Nick visited Reverend JW Simpson on 09 Mar 2017
12 Mar 2017 by
3

Amazing cocktails and friendly service 😀 visited Reverend JW Simpson on 08 Mar 2017
09 Mar 2017 by
5

Absolutely love Reverend JW. I'm a big fan of cocktail bars, but Rev JW is probably the best I've found in London right now. The mixologists are passionate about what they do, and are able to perfectly match flavours to create an array of exiting drinks. They have cocktails to suit every taste, and among the wealth of cocktails on the menu, you will find flavour combinations you can't find anywhere else. The menu changes fairly often so you can keep going back to try new things. The talent and knowledge of the bar staff means that the drinks are something quite special. Along with an intimate but capacious venue, with lots of little private corners for drinks with friends, an awesome soundtrack, and fascinating original decor, you'd struggle to find a better bar.
07 Mar 2017 by
5

We were a mixed age group of cousins, looking for a place that was classy yet laid back and where we could catch up over a couple of drinks. This bar did not disappoint.! It has a great relaxed yet upbeat vibe. Fantastic cocktails and great table service. We will be back! visited Reverend JW Simpson on 04 Mar 2017
06 Mar 2017 by
5

We wanted a meeting point before a meal we had booked and found Rev JW Simpson online. Quirky basement. Every cocktail we order was delicious. Will definitely be going back to sample more. visited Reverend JW Simpson on 04 Mar 2017
06 Mar 2017 by
4

Had such a good night here. Can't praise the bar enough and also want to give a shout out to Mikey, the head bartender, who talked us through the menu and made perfect drinks. Super cool hideaway basement bar and lovely atmosphere. Perfect for the catch up drinks with a mate. nick09 visited Reverend JW Simpson on 01 Mar 2017
04 Mar 2017 by
5

Great cocktails and pleasant atmosphere. Staff were very friendly visited Reverend JW Simpson on 02 Mar 2017
03 Mar 2017 by
5

Excellent service. Really enjoyed it. visited Reverend JW Simpson on 28 Feb 2017
02 Mar 2017 by
5

A quirky bar, friendly staff and cosy but cocktails are quite pricey and slightly lacking in atmosphere on a Saturday night. visited Reverend JW Simpson on 25 Feb 2017
27 Feb 2017 by
3

Very crammed in a corner considering we booked far in advance visited Reverend JW Simpson on 24 Feb 2017
26 Feb 2017 by
4

Great atmosphere, friendly and helpful staff. visited Reverend JW Simpson on 23 Feb 2017
25 Feb 2017 by
5

Perfect basement hide-out for a cocktail or two before dinner. Interesting, quirky menu and, for central London, reasonably priced. We felt very at home and look forward to a return visit soon. visited Reverend JW Simpson on 18 Feb 2017
20 Feb 2017 by
5

Best dirty martini I had in ages visited Reverend JW Simpson on 17 Feb 2017
19 Feb 2017 by
4

Great atmosphere and we had a brilliant night. Thank you to all the people who worked that night. visited Reverend JW Simpson on 17 Feb 2017
19 Feb 2017 by
5

Great little place and equally great service! visited Reverend JW Simpson on 15 Feb 2017
17 Feb 2017 by
5

Excellent and unique cocktails as always. The waitress was really lovely and we had a great romantic night on Valentine's day. The Rev is always fab because you are never crammed in. Always a civilised and special experience. visited Reverend JW Simpson on 14 Feb 2017
16 Feb 2017 by
5

Very friendly staff, as always, and great drinks - thanks! visited Reverend JW Simpson on 10 Feb 2017
12 Feb 2017 by
5

Nice bar friendly staff but average cocktails. I had a really watery Bloody Mary with no celery. Very flavourless Laura visited Reverend JW Simpson on 10 Feb 2017
12 Feb 2017 by
3

great, EXCELLENT SERVICE, good table visited Reverend JW Simpson on 02 Feb 2017
07 Feb 2017 by
5

Lovely, attentive staff and delicious cocktails. Always have a great time here visited Reverend JW Simpson on 03 Feb 2017
07 Feb 2017 by
5

What is the best thing about this bar? Probably the booze. I often can't be bothered to read and, instead, I just mutter what I'm feeling like drinking and they create something wonderful. Indeed, their Tommy's Margarita is the best I've ever had and has become a standard way to relax after a stressful day of work. What's the worst: that more people don't know about it! The staff are always lovely, the toilets rarely busy, the seats excellent, and the music cool without being annoyingly edgy like you often get with bars that are trying to cover up poor barman-ship with style over substance. In short: bloody excellent.
30 Jan 2017 by
5

I had one of the best drinks I've ever had here: burned rosemary and spiced tequila. I alos love the staff, they push the boat out every time I come in.
29 Jan 2017 by
5

The Reverend JW Simpson is my favourite bar in London! The drinks are fantastic and well priced. The staff are incredibly friendly and it's one of the few places you always seem to be able to find a seat whilst still having a great atmosphere!
29 Jan 2017 by
5

We've had a great night here! Staff is professional and very friendly. Cocktails are delicious and the music playlist just perfect! Will definitely go back. Hidden gem in central London.
25 Jan 2017 by
5

Had a big group booking here for 20 people in January. Awful service, rude staff and a bitter experience! They don't event apologise. They should all take lessons on how to deal with customers.
07 Feb 2016 by
1

It's touches like the dedication to one idea that makes ventures like this stand out, although it's a basement bar entered through an unmarked door with peeling wallpaper walls it's the matching glassware that gives it the edge for me. Tumblers, flutes, glasses in the same style of sturdy antique crystal assigned to type of Fizzes, Flips, Cobblers, Smashers and Sours, is a touch I really appreciate. It's intimate (used to be a living room), dimly lit (basement), not too loud (til dj starts) and a cocktails are strong and between £7-9.
02 Jun 2014 by
4

I love bourne and hollingsworth so if its anything like that, im there!
15 Oct 2012 by
4

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