The first proper pub venture from Cardiff's Crafty Devil Brewery, Beelzebub's was the product of crowdfunding action organised by brewery founders Adam Edinborough and Rhys Watkins. The American-style bar, which occupies the former Warhammer shop at the top of the High Street, will naturally specialise in beers, particularly craft brews and local ales, as well as serving up high quality ciders and wines as well.

While the brewery has operated a small but highly successful tap room and bottle shop on Llandaff road, Beelzebub's marks the next stage in the company's development. With a giant bar as the focal point of the pub, Edinborough and Watkins have created an atmosphere that encourage customers to pull up a stool and have a chat with the barman. Beelzebub's a beacon for good beer, good food and good conversations and a haven for people looking to socialise outside the moody confines of the standard pub.