London pub chain Fuller's have decided to make a break from their traditional pubs with a new American-themed concept. The first pub in the chain to see the Stateside makeover is The Swift pub in Putney. The bar, formerly The Whistle and Flute, has seen a stylish new makeover of not just the name and the decor, but the drinks list and food menu too.
Not content with serving up the usual ales and lagers, The Swift will treat their customers to American crafts as well, with Sierra Nevada and Anchor brewery among them, along with 40 new international beers. A new list of 12 cocktails have been added to the mixology menu including four so-hot-right-now beer cocktails, using Fuller's brews. On the spirit front, a whopping 30 American whiskies will be served as part of the USA takeover in the Fulham pub. As for pub grub, The Swift will dish up tasty new diner delights with nachos, giant onion rings, pizzas, burgers and hot dogs among the ode-to-America highlights. The interior has also had a refurb with a cool retro-urban clash.
The concept-change signals a new trend-led direction for Fuller's who have looked to other London bars and pubs as well as international concepts for inspiration. The group have recently launched their own craft beer, Frontiers, with the aim of appealing to a wider customer base and trend-thirsty drinks. If the craft beers and American eats go down well with Putney punters, they may well extend the initiative to other pubs around the city. So take note of your nearest Fullers pub, because it could be getting a makeover very very soon.