Everyone loves a good period, right? Wrong. According to research from period poverty charity Bloody Big Brunch they really give people the ick, even the people who don't have them, but here's hoping that's about to change. Working with The Book Club, the charity are helping to destigmatise conversations about periods and menstrual products, which as many as 3 in 10 women and girls across the country struggle to afford. And they're starting with brunch.
From the 3rd to the 10th of March, the Shoreditch bar will be serving up big stacks of red velvet 'period pancakes', garnished with little tampon macaroons from London macaron connoisseurs, Ohlala, with 15% profit of each dish going to the charity. Obviously it's not brunch without a Bloody Mary or two, and you can save your notes and coins for another Sunday, because you'll be able pay for your drink with actual period products all day.
Not only is the Bloody Big Brunch set to be a delicious way to open up the dialogue around the mysterious art of menstruation, but if you're going to use the phrase 'tampon macaroon' but once in your life, it might as well be for a good cause.
Bloody Big Brunch runs from Sunday 3rd of March to Sunday 10th of March at The Book Club, 100 Leonard Street, London, EC2A 4RH. The Period Pancakes start from £8.